Heuristics and decision making

How do you make decisions? There is likely not much rational logic involved, although you may think there is. We make countless decisions every day of our lives but how we make them is rarely understood by the person who is actually making them.
Heuristics are at the heart of our daily lives. Understand this and you'll never look at another simple decision the same way again.


Heuristics intro video

Over view of heuristics (article)

Types of Heuristics and examples

The Halo Effect ...and business

What is Beautiful is Good









Thinking Fast and Slow - Kahneman audiobook
(with chapter ideas listed below)